Privacy Policy

Last updated: August 21, 2026

This Privacy Policy describes how Alphina Paws ("Alphina Paws," "we," "us," or "our") collects, uses, discloses, and otherwise processes personal information when you visit, use, make a purchase from, or otherwise interact with AlphinaPaws.com (the "Site").

By using the Site, you acknowledge the practices described in this Privacy Policy.

Personal Information We Collect

Depending on how you interact with the Site, we may collect information such as your name, billing address, shipping address, email address, telephone number, order details, products purchased, communications with us, and other information you voluntarily provide.

When you make a purchase, payment information is processed through our payment-processing and ecommerce service providers. We may receive limited information about your payment transaction, but payment-card information may be handled directly by those providers.

We may also automatically collect information about your device and use of the Site, including IP address, browser type, device identifiers, operating system, referring pages, pages viewed, interactions with the Site, approximate location derived from IP address, cookie identifiers, and similar technical information.

How We Collect Information

We may collect personal information directly from you, automatically through your device or browser, and from service providers and business partners that assist us with operating the Site.

These may include ecommerce-platform providers, payment processors, fulfillment and shipping providers, fraud-prevention providers, analytics providers, customer-service providers, and advertising or marketing partners.

How We Use Personal Information

We may use personal information to operate and provide the Site, process and fulfill orders, receive payments, arrange shipping, provide customer service, communicate about orders, maintain customer accounts, prevent fraud and abuse, secure our services, comply with legal requirements, improve our products and Site, measure Site performance, and conduct marketing and advertising where permitted by law.

We may also use information to personalize your experience and understand how customers interact with our products, advertisements, and Site.

Order and Transaction Information

When you place an order, we use the information provided to process the transaction, fulfill the purchase, provide order and shipping communications, prevent fraudulent transactions, maintain business records, and respond to customer-service requests.

Purchases from Alphina Paws are one-time transactions unless a product or service is expressly and clearly identified otherwise before purchase.

Cookies and Similar Technologies

The Site and our service providers may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used to keep the Site functioning, remember preferences, understand Site traffic, analyze performance, prevent fraud, and support advertising and marketing.

Your browser may allow you to block or delete cookies. Disabling certain cookies may affect the functionality of portions of the Site.

Advertising and Analytics

We may work with analytics and advertising providers that use cookies, pixels, or similar technologies to measure advertising performance, understand Site usage, or provide advertising that may be relevant to users.

Depending on the technology used and the laws applicable to you, certain disclosures of information to advertising partners may be considered a "sale," "sharing," or processing for targeted advertising even when no money is exchanged for the information.

Where required by law, you may opt out through the Your Privacy Choices functionality available on the Site or through another legally required opt-out mechanism.

Global Privacy Control

Where applicable law requires us to recognize browser-based opt-out preference signals, such as the Global Privacy Control (GPC), we will process supported signals as required by applicable law.

How We Disclose Personal Information

We may disclose personal information to companies that perform services on our behalf, including our ecommerce platform, hosting providers, payment processors, fulfillment and shipping companies, customer-support providers, analytics providers, marketing providers, fraud-prevention services, professional advisers, and technology providers.

We may also disclose information when reasonably necessary to comply with law, respond to lawful legal process, enforce our agreements, protect our rights or the rights and safety of others, investigate fraud or abuse, or complete a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

We do not authorize service providers to use personal information for purposes unrelated to the services they provide to us except where permitted by applicable law.

Shopify

Our store may use Shopify or Shopify-related technology to operate portions of our ecommerce services.

Information submitted through the store may therefore be processed by Shopify and other providers involved in providing ecommerce, payment, fraud-prevention, and transaction services.

Those companies may process personal information under their own privacy terms where applicable.

Marketing Communications

If you choose to receive promotional email or other marketing communications from us, you may unsubscribe at any time by following the unsubscribe instructions contained in the communication.

Even if you opt out of marketing, we may continue sending non-promotional communications necessary to complete transactions, provide customer service, communicate about an order, or comply with legal obligations.

Data Retention

We retain personal information for only as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining transaction and tax records, resolving disputes, preventing fraud, enforcing agreements, and satisfying legal, accounting, or regulatory obligations.

Retention periods may vary depending on the type of information and applicable legal requirements.

Your Privacy Rights

Depending on where you live, you may have the right to request access to personal information we maintain about you, request correction of inaccurate information, request deletion of certain information, obtain a portable copy of certain information, or obtain information about how your information is used or disclosed.

You may also have rights to opt out of certain targeted advertising, profiling, sale, or sharing of personal information.

Where applicable, you may have the right to appeal our response to a privacy request.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and other applicable California laws.

Depending on the circumstances, these rights may include the right to know categories and specific pieces of personal information collected, the sources and purposes for collection, categories of recipients, correction, deletion, and the right to opt out of sale or sharing where applicable.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about an individual except as permitted by law.

Where required, California residents may exercise applicable sale or sharing opt-out rights through the Your Privacy Choices link available on the Site.

Authorized Agents

Where applicable law permits you to use an authorized agent to submit a privacy request, we may require appropriate verification of the agent's authority and may separately verify your identity before completing the request.

Verification of Requests

To protect personal information from unauthorized disclosure or deletion, we may need to verify your identity before processing certain privacy requests.

We will request only information reasonably necessary to verify the request.

Children's Privacy

The Site is intended for a general audience and is not directed to children under 13.

We do not knowingly collect personal information directly from children under 13 in circumstances prohibited by applicable law. If you believe a child has provided personal information to us improperly, please contact us so that we can take appropriate action.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no transmission of information over the Internet and no electronic storage system can be guaranteed to be completely secure.

Third-Party Websites

Our Site may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, content, or practices of third-party services. We encourage you to review their privacy policies before providing personal information.

International Processing

Our service providers may process information in jurisdictions other than the jurisdiction in which you live.

Where required by applicable law, appropriate mechanisms may be used to protect personal information transferred internationally.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technology, legal obligations, or business operations.

The updated version will be posted on the Site with a revised "Last updated" date.

Contact Us

If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or have a privacy-related concern, please contact us through the Contact page on AlphinaPaws.com.

You may also use the Your Privacy Choices link on the Site for supported privacy preference requests.